What to charge for a sauna.
What to charge for a sauna session: prices, packs, private hire and vouchers.
Pricing is the decision new sauna owners second-guess most. Here is what other saunas advertise, how to work out your own floor, and how to price packs, memberships, private hire and vouchers.
Updated · 3 min read
What saunas charge
A November 2025 survey by spas.ie put a typical Irish sauna session at €16 to €35 for 45 to 75 minutes. In the UK sample below, shared sessions were advertised at £10 to £20.
Here is what a sample of saunas advertised when we checked their own websites on 25 October 2026. It is a snapshot, not an average: prices change with the season, and some include extras such as a swim.
| Sauna | Where | Offer | Price | Note |
|---|---|---|---|---|
| Saunas with Soul | Co. Louth | Public session | from €15 | Starting price |
| Niche Coastal, Ballycastle | Co. Antrim | Social sauna | £20 | Six shared places |
| Splash NI | Northern Ireland | Sauna and swim, non-member | £15 | Swimming included |
| Bristol Community Sauna | Bristol | Non-member session | £10 | Non-member price |
| Community Sauna Baths, Hackney Wick | London | Weekday peak hour | £11 | Concessions from £5 |
| Rooftop Saunas, Hackney | London | Private, four guests, off-peak | from £11 each | All sessions private |
| Braan Sauna, The Taybank | Perthshire | Community session | £12 | October to March season |
| Haar Sauna, Lerwick | Shetland | Whole sauna, Sunday | £99 | October offer |
| Hikitalo, Sandy Bay | Wales | Peak communal | £16 | Price depends on the time |
| Wildwater Sauna, Newgale | Pembrokeshire | Communal session | £15 | Operator-wide price |
Start from your costs, then look around
Your price has two floors. The first is what a seat costs you: booking and card fees, any landowner’s share and a slice of the staff and fuel for each session. The second is what the saunas near you charge for something similar. Price close to them, then earn the difference with what you offer: a better spot, a cold plunge, longer sessions, warmer changing space, or quieter times.
Our profit guide works through one example. There, an €18 seat leaves €14.97 after fees and the landowner’s share, and the sauna needs to be about 32% full to pay its costs.
Price per session, and say what’s in it
Guests compare saunas by what they get for the money. Say on your booking page how long the session is, how much of that is in the heat, whether there’s a sea dip or plunge, and whether towels are included. “50 minutes: sauna, shower and sea” is clearer than “€18 session”.
Show the full price from the start. If a booking fee applies, put it inside the price your guests see rather than adding it at checkout. Guests notice fees that appear at the last step.
Peak and off-peak
Weekend mornings and weekday evenings fill first. Early weekday mornings and midday usually don’t. Rather than discounting everything, charge your full price when you’re busy and a little less when you’re quiet. Hikitalo, for example, sets a different communal price by time band. Keep the gap small and simple, a couple of euro or pounds, so regulars don’t feel punished for coming at the weekend.
Packs and memberships
Packs and memberships bring money in before the sessions happen and turn one-off visitors into regulars, which is what fills the quiet slots.
- Packs: five or ten sessions for less than buying them one at a time, with a clear expiry. Make the saving easy to see, for example five sessions for the price of four.
- Memberships: a monthly price for a set number of sessions, or unlimited off-peak sessions. Cap what members can book ahead so they don’t take every Saturday place.
- Concessions: students, over-65s or locals. Bristol Community Sauna and Community Sauna Baths both advertise lower prices for some guests.
Remember that a pack sold today is sessions you owe later. Keep track of how many are still unused.
Private hire
Price private hire for the whole sauna. Work out what the session would take if it sold out as shared seats, then add a bit for the guaranteed booking and the privacy. Set a maximum party size, and say whether the price covers everyone or only up to a number. Some saunas show the price per person for a full group instead: Rooftop Saunas does this, while Haar Sauna sells a whole-sauna session at one price.
Gift vouchers
Sell vouchers for an amount of money, such as €20, €40 and €60, or for a named session. An amount keeps its value if your prices go up. Price vouchers at your normal rate. People buy them as presents, so a discount isn’t needed. December is the busy month, so have them on sale by mid-November. See every Irish sauna that sells them in our sauna gift vouchers guide.
When to raise your prices
When your busy sessions sell out a week ahead, or your waitlist keeps filling, your price is probably too low for those times. Raise peak prices first and leave off-peak where it is. Give regulars notice, and honour packs and memberships they’ve already bought.
Setting prices in Olladay
Olladay lets you set a price per session type, peak and off-peak prices for parts of the week, seasons, session packs, memberships, private hire and gift vouchers. If guests pay the 2% booking fee, it sits inside the price you type, so they see one round number. You can also choose to cover it yourself.
Questions
How much does a sauna session cost in Ireland?
A November 2025 survey by spas.ie put a typical Irish sauna session at €16 to €35 for 45 to 75 minutes. Shared sessions are at the lower end; private hire and spa saunas cost more.
How much does a sauna session cost in the UK?
In our sample checked on 25 October 2026, prices ranged from £10 at Bristol Community Sauna to £20 at Niche Coastal in Ballycastle.
How should I price private sauna hire?
Price the whole sauna for the session. Start from what it would take if every seat sold as a shared place, add something for privacy and a guaranteed booking, and set a maximum party size.
Should I offer a discount for session packs?
Usually yes, a small one. A pack fills your quiet times with regulars and brings money in early. A simple saving such as five sessions for the price of four is easy to understand.
Should my sauna charge a booking fee?
If you pass on your booking software’s fee, show it inside the price from the start, so guests see one total and nothing is added at checkout. Irish and EU rules ban surcharges for paying by most consumer cards.